Forget Online Travel Agents – Here’s Why You Should Book Direct With Hotels

Forget Online Travel Agents – Here’s Why You Should Book Direct With Hotels

Shangri-La Hotel, Singapore - Garden Wing One-Bedroom Suite

Most of us would hunt for the best deals on the web before making our booking. We often surf travel sites such as Expedia to suss out the best package, but what seems like the best deals from these sites or online travel agents may not necessarily be the case.

Here are 10 reasons why you should book your next stay in Singapore directly from our website.

1. Get online offers exclusive from

Enjoy exclusive online offers and packages that come with perks for spa and wellness activities, as well as complimentary kid-friendly amenities for the family.

From now till 30 Dec 2017, Family Fun offers daily buffet breakfast and dinner at The Line for a family of 4, and special child-themed welcome amenities to keep the little ones happy.

Enjoy SGD200 dining credit per night as well as access to Horizon Club Lounge when you book The Suite Life. If you select a suite from Valley Wing, you’ll also enjoy unlimited wine and champagne from 11am to 10:30pm, among other additional perks.

The range of exclusive perks when you book direct from are updated regularly. Check out the latest list of offers here.

2. Best available rate guarantee

You’re guaranteed the best available rates when you book direct from

If you do find a publicly available room rate that is lower than ours, within 24 hours of making a reservation at our lowest room rate on our website, we’ll honour that lower rate and give you a further 10% discount off the lower rate.

3. No hidden charges

According to an article on The Independent UK, “…some sites bamboozle users with a raft of hidden charges that can add hundreds of pounds to the cost of a holiday.”

Our costs are communicated upfront. You’ll never have to worry about extra charges hidden in fine print.

4. Golden Circle Award Points at all Shangri-La Hotels and Resorts, Kerry Hotel, Hotel Jen and Traders Hotel

It’s much wiser to earn loyalty points from a hotel as the rewards are usually much better than those from online travel agents.

Earn Golden Circle (GC) Award Points when you book a stay with us or spend at any Shangri-La Hotels and Resorts, Kerry Hotel, Hotel Jen or Traders Hotel. The points can be used to redeem hotel stays, spa, and dining experiences.

Members also enjoy membership rewards ranging from priority waitlist for room reservations to complimentary lounge access where available.

Shangri-La’s Warmer Welcomes alliance with Taj Hotels also lets you enjoy not just GC rewards, but also rewards from the Taj InnerCircle (TIC) programme.

Shangri-La Hotel, Singapore - Golden Circle RewardsImage Credit: Warmer Welcomes

Rewards include seamless earning, seamless redemption, and seamless membership status benefits such as complimentary dining experiences when you stay at any Shangri-La or Taj Hotels worldwide.

5. Redeem upgrades, limousine transfers, and use of facilities with GC Award Points

You can use your Golden Circle Award Points to redeem room upgrades, limousine transfers, use of meeting room facilities, and even for late check-out up to 11pm.

6. Free cancellation on best available rate

Life happens and Shangri-La understands that. You can amend your reservation at any time, with the flexibility to cancel reservations up to 48 hours prior to your arrival date.

7. Guaranteed early check-in or late check-out when you make an Advanced Purchase or Best Available Rate Booking

Enjoy either a guaranteed early check-in at 10am or late check-out at 4pm when you book a stay under Shangri-La’s Best Available Rate or Advance Purchase via

In the rare event that your room is not ready when you arrive, a suitable alternative hotel room will be yours to stay until your desired room is ready.

8. No pre-payment

There’s no need to pre-pay for direct bookings unless you book a special non-refundable offer. You’ll only need to provide your details and confirm your booking with a credit card.

9. Easy and Instant confirmation

You’ll receive a confirmation email immediately upon your booking. As your arrival date draws closer, Shangri-La will also send you a reminder so that you’ll have all the important information you need at your fingertips.

10. Personalise your stay – make your special occasion a memorable one

Book direct with Best Available Rate and personalise your retreat with the CustomStay option.

Enjoy discounted rates for airport transfers, dining credits, and spa treatments add-ons!

Shangri-La Hotel, Singapore - Custom StayImage Credit: Shangri-La Hotel, Singapore 

Get the best guest experience

One of the best things about booking direct is the assurance that your booking is 100% safe, secure, and reliable.

A quote from a Forbes article puts it best — “Hotels earn more from you when booking direct – they don’t have to pay an [online travel agency] commission fee — they are more inclined to offer you upgrades, better perks or complimentary add-ons.”


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Shangri-La Hotel, Singapore

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